News publisher web traffic from Facebook change worldwide 2021-2024

Published by
Amy Watson,
Jun 14, 2024

Facebook referral traffic fell substantially to news sites between March 2021 and March 2024. Unilad.com had the highest share of social page views coming from Facebook, but at 45 percent in 2024, this was half the share three years earlier. Most news sites got less than 10 percent of their page views from Facebook.

Change in share of social referrals from Facebook to selected English-language news websites worldwide in March 2021 and March 2024

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Release date

May 2024

Region

Worldwide

Survey time period

March 2021, March 2024

Special properties

top 25 out of a total ranking of 58 sites

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Topics

BuzzFeed Inc.News consumption in the United StatesNews consumption worldwideGen Z news consumption in the U.S.News and politics in the United States
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