Expected AI impact on retail media strategies in the U.S. 2024

Published by Statista Research Department, Oct 14, 2024

As of October 2024, 48 percent of responding brand owners, marketing decision-makers, and agency decision-makers from the United States reported they anticipated that artificial intelligence (AI) would improve their retail media targeting and bidding strategies in the future. Additionally, 49 percent anticipated AI to enable real-time campaign optimization.

Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of October 2024

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Release date

October 2024

Region

North America, United States

Survey time period

as of October 2024

Number of respondents

153 respondents

Special properties

among brand owners, marketing decision-makers, and agency decision-makers

Supplementary notes

The source does not provide a survey date. The date provided is the release date. 

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

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Topics

Digital retail media advertising in the UKDigital retail media advertising in BrazilDigital retail media advertising in Latin AmericaDigital retail media advertising in the United StatesDigital retail media advertising worldwide
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