As of December 2023, around 47 percent of marketers at agencies and consumer product manufacturers in the United States reported they anticipated that artificial intelligence (AI) would enhance their targeting and bidding strategies of retail media strategies in the next year. Additionally, approximately 44 percent anticipated AI to enable real-time campaign optimization.
Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1473355/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, und Skai. "Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1473355/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, Skai. (2024). Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1473355/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, and Skai. "Anticipated Impact of Artificial Intelligence (Ai) on Retail Media Strategies According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1473355/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute & Skai, Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1473355/retail-media-integration-digital-advertising-channels-usa/ (last visited October 02, 2024)
Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1473355/retail-media-integration-digital-advertising-channels-usa/