As of December 2023, around 58 percent of marketers at agencies and consumer product manufacturers in the United States reported Business intelligence or Data analytics as a category part of their e-commerce tech stack. Approximately 57 percent reported retail media management, and 49 percent said digital shelf analytics.
AdTech solutions used in retail media according to marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). AdTech solutions used in retail media according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1473354/adtech-solutions-retail-media-usa/
Path to Purchase Institute, und Skai. "AdTech solutions used in retail media according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1473354/adtech-solutions-retail-media-usa/
Path to Purchase Institute, Skai. (2024). AdTech solutions used in retail media according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1473354/adtech-solutions-retail-media-usa/
Path to Purchase Institute, and Skai. "Adtech Solutions Used in Retail Media According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1473354/adtech-solutions-retail-media-usa/
Path to Purchase Institute & Skai, AdTech solutions used in retail media according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1473354/adtech-solutions-retail-media-usa/ (last visited October 02, 2024)
AdTech solutions used in retail media according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1473354/adtech-solutions-retail-media-usa/