As of December 2023, around 35 percent of marketers at agencies and consumer product manufacturers in the United States stated that retail media largely aligns with other digital advertising channels within their organization, but there are occasional discrepancies in messaging or strategy. Approximately 34 percent said it sometimes aligns with other channels, with notable gaps in coordination.
Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, und Skai. "Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, Skai. (2024). Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, and Skai. "Integration of Retail Media with Other Digital Advertising Channels According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute & Skai, Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1473353/retail-media-integration-digital-advertising-channels-usa/ (last visited October 02, 2024)
Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1473353/retail-media-integration-digital-advertising-channels-usa/