As of December 2023, approximately 69 percent of marketers at agencies and consumer product manufacturers in the United States reported using 'new to brand' as a metric to measure the effectiveness of retail media advertising. Around 67 percent stated using organic sales, and 59 percent selected using average order value.
Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Path to Purchase Institute, & Skai. (February 7, 2024). Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, und Skai. "Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, Skai. (2024). Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute, and Skai. "Metrics Used to Measure Retail Media Advertising Effectiveness According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/
Path to Purchase Institute & Skai, Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/ (last visited July 22, 2024)
Metrics used to measure retail media advertising effectiveness according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1473345/metrics-measure-retail-media-advertising-effectiveness-usa/