Imperial Brands' Next Generation Products (NGP), such as e-cigarettes and nicotine pouches, amounted to seven percent of the company's net revenue in Europe. In Italy, NGPs accounted for 38 percent of Imperial Brands' net revenue.
Imperial Brands' main next-generation brand is blu, an e-cigarette brand that has a strong position in various markets.
Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2023
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Imperial Brands. (December 8, 2023). Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1473323/imperial-brands-ngp-share-of-net-revenue-europe/
Imperial Brands. "Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2023." Chart. December 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1473323/imperial-brands-ngp-share-of-net-revenue-europe/
Imperial Brands. (2023). Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1473323/imperial-brands-ngp-share-of-net-revenue-europe/
Imperial Brands. "Share of Imperial Brands' Overall Net Revenue Generated by Next Generation Products (Ngp) in Selected European Countries in 2023." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1473323/imperial-brands-ngp-share-of-net-revenue-europe/
Imperial Brands, Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2023 Statista, https://www.statista.com/statistics/1473323/imperial-brands-ngp-share-of-net-revenue-europe/ (last visited July 22, 2024)
Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2023 [Graph], Imperial Brands, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1473323/imperial-brands-ngp-share-of-net-revenue-europe/