As of December 2023, around 58 percent of marketers at agencies and consumer product manufacturers in the United States reported relying on data analytics and insights platforms to keep up with the continued proliferation of retail media networks while an equal percentage stated they engage with agencies for retail media management.
Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute, und Skai. "Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute, Skai. (2024). Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute, and Skai. "Methods of Keeping up with The Continued Proliferation of Retail Media Networks (Rmns) According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/
Path to Purchase Institute & Skai, Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/ (last visited October 02, 2024)
Methods of keeping up with the continued proliferation of retail media networks (RMNs) according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1473320/methods-keeping-up-retail-media-proliferation-usa/