International visitors buying hallyu-related products South Korea 2023, by origin

Published by Statista Research Department, Jun 20, 2024

According to a survey conducted in South Korea throughout 2023, around 17 percent of visitors from France stated that they bought hallyu-related products while in South Korea. "Hallyu" refers to the global popularity of South Korean popular culture and media such as K-pop, K-dramas, and K-beauty.

Hallyu-related purchases by international visitors in South Korea in 2023, by origin

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Release date

May 2024

Region

Worldwide, South Korea

Survey time period

every month in 2023

Number of respondents

16,196 respondents

Age group

15 years and older

Special properties

among people who visited for up to 90 days

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Respondent count by origin was as follows:
France: 497
Germany: 496
Philippines: 512
United Kingdom: 488
Other: 682
Canada: 537
Singapore: 873
Mainland China: 1,588
Australia: 639
United States: 1,444
Hong Kong: 868
Malaysia: 678
Japan: 1,963
Russia: 332
Taiwan: 1,263
Indonesia: 664
India: 385
Vietnam: 521
Middle East: 583
Thailand: 824
Mongolia: 359

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