Food safety incidents at a company would affect consumers' loyalty towards brands and businesses, according to a survey conducted in May 2024 in Japan. The largest share, almost 44 percent, of respondents stated that they would refrain from repurchases while the incident lingers in their memory. 12.3 percent would not give a brand or a business a second chance after the first incident.
Food safety discussions in Japan arose amid widespread media reports of fatalities in the domestic health foods market at the end of March 2024, related to supplements containing red yeast rice (beni-koji).
Consumer willingness to buy from businesses at which food safety incidents occured in Japan as of May 2024
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NSS Smart Consulting, & PR Times. (May 27, 2024). Consumer willingness to buy from businesses at which food safety incidents occured in Japan as of May 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1473296/japan-consumer-loyalty-after-food-incidents/
NSS Smart Consulting, und PR Times. "Consumer willingness to buy from businesses at which food safety incidents occured in Japan as of May 2024." Chart. May 27, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1473296/japan-consumer-loyalty-after-food-incidents/
NSS Smart Consulting, PR Times. (2024). Consumer willingness to buy from businesses at which food safety incidents occured in Japan as of May 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1473296/japan-consumer-loyalty-after-food-incidents/
NSS Smart Consulting, and PR Times. "Consumer Willingness to Buy from Businesses at Which Food Safety Incidents Occured in Japan as of May 2024." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1473296/japan-consumer-loyalty-after-food-incidents/
NSS Smart Consulting & PR Times, Consumer willingness to buy from businesses at which food safety incidents occured in Japan as of May 2024 Statista, https://www.statista.com/statistics/1473296/japan-consumer-loyalty-after-food-incidents/ (last visited December 30, 2024)
Consumer willingness to buy from businesses at which food safety incidents occured in Japan as of May 2024 [Graph], NSS Smart Consulting, & PR Times, May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1473296/japan-consumer-loyalty-after-food-incidents/
