France: social media and video use 2023, by frequency
According to a survey of French consumers conducted in 2023, the number of respondents using social media and social video platforms daily correspondents to approximately 70 percent of the French digital population. Of these, 44 percent of respondents reported using platforms such as Snapchat, TikTok, or Instagram multiple times per day, while around 30 percent reported using them every day or almost every day.