Reasons for selecting Guochao products China 2024

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted in March 2024 among Chinese consumers, 32.6 percent of respondents said they found China-chic products more fashionable when giving the reasons for buying China-chic fashion goods. Meanwhile, 31.4 percent of respondents said they would buy Guochao products because those items carry unique cultural connotations.

Reasons for purchasing fashionable China-chic products among Chinese consumers as of March 2024

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Sources

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Release date

April 2024

Region

China

Survey time period

March 2024

Number of respondents

1,058 respondents

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

"China-chic", also known as "Guochao", refers to the fashion trends and styles that reflect Chinese culture and aesthetics.

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China-chic and domestic fashion market in ChinaCosmetics market in ChinaJewelry market in ChinaApparel industry in ChinaFootwear industry in China
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