According to a survey conducted in March 2024, the love for Chinese style was the most common reason for preferring domestic brands when choosing fashion products among consumers in China, with 48.5 percent of respondents selecting this option. Meanwhile, 44 percent of respondents said they had confidence in native brands and wanted to support them. Most of the respondents preferred domestic fashion brands over foreign ones.
Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2024
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winshang.com. (April 9, 2024). Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2024 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
winshang.com. "Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2024." Chart. April 9, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
winshang.com. (2024). Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2024. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
winshang.com. "Reasons for Preferring Domestics Brands When Purchasing Fashion Goods among Consumers in China as of March 2024." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
winshang.com, Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2024 Statista, https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/ (last visited December 27, 2024)
Reasons for preferring domestics brands when purchasing fashion goods among consumers in China as of March 2024 [Graph], winshang.com, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1473136/china-reasons-for-choosing-domestic-fashion-brands/
