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Reasons for selecting homegrown fashion brands China 2024
According to a survey conducted in March 2024, the love for Chinese style was the most common reason for preferring domestic brands when choosing fashion products among consumers in China, with 48.5 percent of respondents selecting this option. Meanwhile, 44 percent of respondents said they had confidence in native brands and wanted to support them. Most of the respondents preferred domestic fashion brands over foreign ones.