Australia: popular hotel loyalty programs by membership 2023

The Accor Live Limitless/Plus rewards scheme topped the ranking of popular hotel loyalty programs signed up to by Australians as of November 2023, with around 12 percent of respondents indicating they were a member of the French multinational hospitality company's loyalty program. Hilton Honors and IHG One Rewards held second and third place among the hotel loyalty clubs Australian consumers were members of.

Most popular hotel loyalty programs among consumers in Australia as of November 2023, by membership

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Release date

November 2023

More information

Region

Australia

Survey time period

November 2023

Number of respondents

1,052 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region in line with the latest Australian Bureau of Statistics (ABS) population estimates; Respondents were able to give multiple answers

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following hotel loyalty rewards schemes are you currently a member of? (Please select all that apply)

Properties associated with each loyalty program:

Accor Live Limitless / Accor Plus - (Sofitel, MGallery, Raffles, Banyan Tree, Fairmont, Swissotel, Orient Express, Pullman, Angsana, Mondrian, Mövenpick Hotels & Resorts, Novotel, Mecure, Mantra, Tribe, ibis, BreakFree).
Choice Privileges - (Cambria, Clarion, Comfort, Everhome Suites, Mainstay Suites, Quality Inn, Radisson, Sleep Inn, Suburban Suites, Woodspring Suites).
Fans of M.O. (Mandarin Oriental).
GHA Discovery - (Anantara, Capella, Kempinski, Outrigger Resorts, Pan Pacific, PARKROYAL COLLECTION, Viceroy).
Hilton Honors - (Waldorf Astoria, Conrad, Hilton, Doubletree by Hilton, LXR Hotels & Resorts).
IHG One Rewards - (Regent, Six Senses, InterContinental, Kimpton, Hotel Indigo, Crowne Plaza, voco, Holiday Inn, Garner, avid, Vignette Collection).
Marriott Bonvoy - (EDITION, The Ritz-Carlton, St. Regis, W Hotels, JW Marriott, Renaissance, Westin, The Luxury Collection, Sheraton, Delta, Fairfield Inn & Suites, City Express, Aloft, Moxy).
World of Hyatt - (Park Hyatt, Grand Hyatt, Hyatt Regency, Andaz, Hyatt Centric, Alila).
Wyndham Rewards - (Wyndham Hotels & Resorts).