According to a survey conducted in March 2024 among consumers in China, 89 percent of respondents preferred domestic brands over foreign brands when buying fashion products. Homegrown brands are becoming increasingly popular recently. The love for Chinese style was the most common reason for choosing native fashion products.
Domestic and foreign brand preference of fashion goods among consumers in China as of March 2024
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winshang.com. (April 9, 2024). Domestic and foreign brand preference of fashion goods among consumers in China as of March 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1473083/china-fashion-brand-preference-by-brand-origin/
winshang.com. "Domestic and foreign brand preference of fashion goods among consumers in China as of March 2024." Chart. April 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1473083/china-fashion-brand-preference-by-brand-origin/
winshang.com. (2024). Domestic and foreign brand preference of fashion goods among consumers in China as of March 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1473083/china-fashion-brand-preference-by-brand-origin/
winshang.com. "Domestic and Foreign Brand Preference of Fashion Goods among Consumers in China as of March 2024." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1473083/china-fashion-brand-preference-by-brand-origin/
winshang.com, Domestic and foreign brand preference of fashion goods among consumers in China as of March 2024 Statista, https://www.statista.com/statistics/1473083/china-fashion-brand-preference-by-brand-origin/ (last visited December 21, 2024)
Domestic and foreign brand preference of fashion goods among consumers in China as of March 2024 [Graph], winshang.com, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1473083/china-fashion-brand-preference-by-brand-origin/
