![Xin Ou](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3877_1713870237.png)
Local and foreign brand preference of fashion goods China 2024
According to a survey conducted in March 2024 among consumers in China, 89 percent of respondents preferred domestic brands over foreign brands when buying fashion products. Homegrown brands are becoming increasingly popular recently. The love for Chinese style was the most common reason for choosing native fashion products.