Criteria for choosing Guochao cosmetics China 2023

Published by
Xin Ou,
Jun 13, 2024

According to a survey conducted in June 2023 among consumers in China, over two thirds of respondents selected quality as a decision-making factor for choosing China-chic beauty and cosmetic products. Meanwhile, more than half of the respondents reported that they would consider the price, effects or ingredients when selecting Guochao cosmetics.

Decision-making factors for buying China-chic* beauty and cosmetic products among consumers in China as of June 2023

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Release date

April 2024

Region

China

Survey time period

June 2023

Number of respondents

1,638 respondents

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

*"China-chic", also known as "Guochao", refers to the fashion trends and styles that reflect Chinese culture and aesthetics.

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