According to a survey conducted in August 2023 among Chinese consumers, the love for the Hanfu culture and the mission to carry forward traditional Chinese culture were the most common reasons for buying that traditional Chinese fashion, with more than half of the respondents selecting each option. Meanwhile, around 44 percent of respondents purchased Hanfu because they found it beautiful.
Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023
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iiMedia Research. (March 18, 2024). Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1473054/china-reasons-for-purchasing-hanfu/
iiMedia Research. "Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023." Chart. March 18, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1473054/china-reasons-for-purchasing-hanfu/
iiMedia Research. (2024). Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1473054/china-reasons-for-purchasing-hanfu/
iiMedia Research. "Reasons for Purchasing Traditional Chinese Fashion Hanfu* among Chinese Consumers as of August 2023." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1473054/china-reasons-for-purchasing-hanfu/
iiMedia Research, Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023 Statista, https://www.statista.com/statistics/1473054/china-reasons-for-purchasing-hanfu/ (last visited January 07, 2025)
Reasons for purchasing traditional Chinese fashion Hanfu* among Chinese consumers as of August 2023 [Graph], iiMedia Research, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1473054/china-reasons-for-purchasing-hanfu/
