Top ad preferences of CTV users in the U.S. 2024

Published by
Michele Majidi,
Jun 13, 2024
During an early 2024 survey among consumers owning a connected TV (CTV) in the United States, 75 percent of respondents said they preferred seeing advertisements that were more relevant to their interests. Another 49 percent of respondents said they felt streaming TV ads were more relevant to them compared to those on traditional TV.

Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

February and March 2024

Number of respondents

1,155 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.
Multiple answers were possible.

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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