During an early 2024 survey among consumers owning a connected TV (CTV) in the United States, 75 percent of respondents said they preferred seeing advertisements that were more relevant to their interests. Another 49 percent of respondents said they felt streaming TV ads were more relevant to them compared to those on traditional TV.
Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024
Characteristic
Share of respondents
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LG Ads Solutions. (April 3, 2024). Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1473041/top-ad-preferences-connected-tv-users-united-states/
LG Ads Solutions. "Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024." Chart. April 3, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1473041/top-ad-preferences-connected-tv-users-united-states/
LG Ads Solutions. (2024). Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1473041/top-ad-preferences-connected-tv-users-united-states/
LG Ads Solutions. "Leading Advertising Preferences among Connected Tv (Ctv) Users in The United States as of March 2024." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1473041/top-ad-preferences-connected-tv-users-united-states/
LG Ads Solutions, Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024 Statista, https://www.statista.com/statistics/1473041/top-ad-preferences-connected-tv-users-united-states/ (last visited July 22, 2024)
Leading advertising preferences among connected TV (CTV) users in the United States as of March 2024 [Graph], LG Ads Solutions, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1473041/top-ad-preferences-connected-tv-users-united-states/