Frequency of sport content consumption in the media in France 2024, by type

As of 2024, 67 percent of French people consumed sports content live on TV, radio, or the internet - 17 percent among them at least three times a week. Fewer respondents claim to watch replays of sports events, and 26 percent did so less than once a week. More than half of respondents followed sports content via other content, such as social media or interviews.

Television remains number one

Watching sports live on TV was the most common method for fans to follow sports events in France, before radio or social media. According to a survey conducted in 2024, almost 80 percent of the French population who intend to watch the upcoming Summer Olympic Games wanted to do so on linear television. TV sets were the most popular devices to watch the Olympics, both for live programming and replays.

Sports afficionados

While the French enjoy watching sports on TV, many of them are regular sports enthusiasts. As of 2023, 26 percent of French people reported taking part in physical activity four times or more per week, hiking and jogging being the most popular sports activities. When it comes to sports they are more interested in, soccer takes the number one position, followed by rugby and tennis.