During a late 2023 survey, 53 percent of marketers working at agencies and consumer product manufacturers in the United States said that tanalytics and reporting limitations were a factor that might drive their organization to invest less in retail media. Roughly four in ten said that the fact that retail media ads had a return on investment that was lower than that of other ad channel was an investment decelerator.
Decelerators of retail media investment according to marketers in the United States as of December 2023
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Skai, & Path to Purchase Institute. (February 7, 2024). Decelerators of retail media investment according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1473027/decelerators-retail-media-investment-usa/
Skai, und Path to Purchase Institute. "Decelerators of retail media investment according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1473027/decelerators-retail-media-investment-usa/
Skai, Path to Purchase Institute. (2024). Decelerators of retail media investment according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1473027/decelerators-retail-media-investment-usa/
Skai, and Path to Purchase Institute. "Decelerators of Retail Media Investment According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1473027/decelerators-retail-media-investment-usa/
Skai & Path to Purchase Institute, Decelerators of retail media investment according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1473027/decelerators-retail-media-investment-usa/ (last visited October 02, 2024)
Decelerators of retail media investment according to marketers in the United States as of December 2023 [Graph], Skai, & Path to Purchase Institute, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1473027/decelerators-retail-media-investment-usa/