France: leading video content type Q3 2023, by reach
During the third quarter of 2023, online videos recorded an audience reach of 85 percent among internet users in France. Music videos recorded the highest category reach, with 32 percent of responding internet users reporting watching this type of video online each week. Around 23 percent of respondents reported watching tutorials and how-to videos, while approximately two in 10 respondents reported watching live streamed videos online.
YouTube in France
Over seven in 10 French users accessed social media and social video platforms, while eight in 10 reported engaging with social media weekly. However, social video platforms such as TikTok and YouTube have been observed to engage users for longer than social networks. Between March and May 2024, users in France spent approximately 17 hours monthly on YouTube. Men aged between 25 and 34 years of age were YouTube’s main demographic in France, as the popular video platform’s audience was composed of 21.3 percent of male internet users in this age group.
TikTok in France
The Chinese-developed TikTok is one of the most popular social media sites for users in France. According to a survey conducted in France in June 2024, TikTok was used by around 40 percent of respondents and was among the most popular social networks in the country. In 2024, there were an estimated 17.5 million TikTok users in France, an increase of five percent compared to the previous year. The TikTok audience in France was composed of 64 percent women, while 36 percent of respondents reporting to use TikTok were men. French women aged between 18 and 24 years were TikTok’s main demographic, as approximately 3 percent of all the platform’s users in France were young female users.
