Among the categories of fashion purchases, clothing items were bought via social media the most by shoppers in the United States. A September 2023 survey revealed that 41 percent of U.S. online shoppers made clothing purchases via social media in the last 12 months. 27 percent of them bought shoes, while 24 percent bought accessories through social commerce.
Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort
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Statista. (October 5, 2023). Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
Statista. "Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort." Chart. October 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
Statista. (2023). Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
Statista. "Share of Shoppers Who Purchased Fashion Items Online via Social Media in The Last Year in The United States as of September 2023, by Generational Cohort." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
Statista, Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort Statista, https://www.statista.com/statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/ (last visited December 21, 2024)
Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort [Graph], Statista, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
