U.S. consumers who look for UGC when shopping for fashion online 2023, by generation

Published by Statista Research Department, Jun 11, 2024

In the United States, Gen Z consumers were the ones giving the highest importance to user-generated content when willing to purchase fashion items.While 99 percent of them looked for ratings and product reviews when purchasing clothes, another 98 percent of them did the same when shopping footwear.

Share of consumers seeking out user-generated content (UGC) when shopping for clothing and footwear online in the United States in 2023, by generation

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Release date

June 2024

Region

United States

Survey time period

June 2023

Number of respondents

25,452 respondents

Supplementary notes

Date of release is the date of access.

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Statistics on " Generational fashion e-commerce in the United States "

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Other statistics that may interest you Generational fashion e-commerce in the United States

Overview

8

Purchase drivers

6

Purchase channels

7

Mobile shopping

6

Returns

4

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Topics

Generational fashion e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersFashion e-commerce in the United States
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