A survey revealed that clothing was the most popular product for digital purchases among U.S. consumers in the month leading up to December 2023. a total 67.1 percent of shoppers in the U.S. bought clothing in this period. Shoes was the second-most popular category, with 44 percent of shoppers having bought them online in the same time frame.
Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer, & Insider Intelligence. (December 30, 2023). Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, und Insider Intelligence. "Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category." Chart. December 30, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, Insider Intelligence. (2023). Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer, and Insider Intelligence. "Share of Consumers Who Made An Online Purchase in The Last Month in United States as of December 2023, by Age and Product Category." Statista, Statista Inc., 30 Dec 2023, https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
eMarketer & Insider Intelligence, Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category Statista, https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/ (last visited December 21, 2024)
Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category [Graph], eMarketer, & Insider Intelligence, December 30, 2023. [Online]. Available: https://www.statista.com/statistics/1472728/consumer-purchase-share-age-category-usa/
