Consumers who made an online purchase in the U.S. in 2023, by age and category

Published by Statista Research Department, Jun 11, 2024
A survey revealed that clothing was the most popular product for digital purchases among U.S. consumers in the month leading up to December 2023. a total 67.1 percent of shoppers in the U.S. bought clothing in this period. Shoes was the second-most popular category, with 44 percent of shoppers having bought them online in the same time frame.

Share of consumers who made an online purchase in the last month in United States as of December 2023, by age and product category

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Release date

December 2023

Region

United States

Survey time period

December 2023

Number of respondents

913 respondents

Age group

18-65 years

Special properties

those who have made a digital purchase in the past month

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Statistics on " Generational fashion e-commerce in the United States "

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Other statistics that may interest you Generational fashion e-commerce in the United States

Overview

8

Purchase drivers

6

Purchase channels

7

Mobile shopping

6

Returns

4

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Topics

Generational fashion e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersFashion e-commerce in the United States
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