Generational distribution of global fashion online shoppers 2023

Published by Statista Research Department, Jun 11, 2024
A survey conducted in September 2023 revealed that Gen Z made up 30 percent of online fashion shoppers in select countries worldwide. Additionally, Millennials and Gen X shoppers made up 71 percent.

Generational distribution of fashion online shoppers worldwide as of September 2023

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Sources

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Release date

November 2023

Region

Worldwide

Survey time period

September 2023

Number of respondents

1,571 respondents

Age group

18-64 years

Special properties

fashion online shoppers

Supplementary notes

Survey was conducted in the following countries; United States, United Kingdom, Germany, Brazil, France, and Australia

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Statistics on " Generational fashion e-commerce in the United States "

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Other statistics that may interest you Generational fashion e-commerce in the United States

Overview

8

Purchase drivers

6

Purchase channels

7

Mobile shopping

6

Returns

4

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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