Top channels marketers planning to increase spend on in North America 2024

Published by
Michele Majidi,
Jun 11, 2024
According to a survey carried out among marketing professionals in North America in the fourth quarter of 2023, 35 percent of respondents said they were planning to increase their spending on connected TV (CTV) in 2024. This was followed by 31 percent of respondents citing mobile app advertising, while another 31 percent mentioned social media.

Leading channels marketers planned to increase spending on in North America in 2024

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Release date

April 2024

Region

North America

Survey time period

Q4 2023

Number of respondents

600 respondents

Special properties

among marketing professionals

Supplementary notes

Survey type not specified at source.

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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