According to a survey carried out among marketing professionals in North America in the fourth quarter of 2023, 65 percent of respondents said their company reported an increase in sales since using connected TV (CTV) alongside other paid channels such as search and social.
Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023
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Share of respondents
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tvScientific. (April 25, 2024). Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific. "Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023." Chart. April 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific. (2024). Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific. "Share of Marketers Agreeing Their Company's Sales Increased since Using Connected Tv (Ctv) and Other Paid Channels in North America as of 4th Quarter 2023." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/
tvScientific, Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/ (last visited July 22, 2024)
Share of marketers agreeing their company's sales increased since using connected TV (CTV) and other paid channels in North America as of 4th quarter 2023 [Graph], tvScientific, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1472576/marketers-reporting-increase-in-sales-since-using-connected-tv-north-america/