According to a survey conducted among consumers owning a connected TV (CTV) device in the United States in December 2023, 29 percent of respondents said they used their CTVs to make a purchase after seeing a TV ad.
Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LG Ads Solutions. (January 16, 2024). Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/
LG Ads Solutions. "Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023." Chart. January 16, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/
LG Ads Solutions. (2024). Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/
LG Ads Solutions. "Leading Methods Consumers Used to Purchase Product or Service after Seeing Tv Ad in The United States as of December 2023." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/
LG Ads Solutions, Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023 Statista, https://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/ (last visited July 22, 2024)
Leading methods consumers used to purchase product or service after seeing TV ad in the United States as of December 2023 [Graph], LG Ads Solutions, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1472574/top-purchase-methods-tv-ads/
