According to a global survey of consumer loyalty behaviors conducted in the third quarter of 2023, the leading driver of brand loyalty among Australian respondents was that the brand offered good products and services, with around 63 percent of Australians surveyed indicating this. Low prices and good customer support were also key reasons for remaining loyal to a particular brand among Australian consumers surveyed.
Leading loyalty drivers among consumers in Australia as of third quarter of 2023
weighted by age, gender, and income according to the demographics of the select country
Method of interview
Online panel
Supplementary notes
*The survey was conducted among 28,400 respondents across 26 countries/regions. Approximately 1,200 respondents per country or region, except for Hong Kong, Finland, New Zealand, Singapore, and the UAE.
Survey question: If you had a choice of companies to buy from, which of the following would you choose? (Select two options)
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Qualtrics. (April 11, 2024). Leading loyalty drivers among consumers in Australia as of third quarter of 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1472548/australia-top-consumer-loyalty-drivers/
Qualtrics. "Leading loyalty drivers among consumers in Australia as of third quarter of 2023." Chart. April 11, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1472548/australia-top-consumer-loyalty-drivers/
Qualtrics. (2024). Leading loyalty drivers among consumers in Australia as of third quarter of 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1472548/australia-top-consumer-loyalty-drivers/
Qualtrics. "Leading Loyalty Drivers among Consumers in Australia as of Third Quarter of 2023." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1472548/australia-top-consumer-loyalty-drivers/
Qualtrics, Leading loyalty drivers among consumers in Australia as of third quarter of 2023 Statista, https://www.statista.com/statistics/1472548/australia-top-consumer-loyalty-drivers/ (last visited December 03, 2024)
Leading loyalty drivers among consumers in Australia as of third quarter of 2023 [Graph], Qualtrics, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1472548/australia-top-consumer-loyalty-drivers/
