Drivers of customer loyalty Australia Q3 2023

Published by Statista Research Department, Jun 20, 2024

According to a global survey of consumer loyalty behaviors conducted in the third quarter of 2023, the leading driver of brand loyalty among Australian respondents was that the brand offered good products and services, with around 63 percent of Australians surveyed indicating this. Low prices and good customer support were also key reasons for remaining loyal to a particular brand among Australian consumers surveyed. 

Leading loyalty drivers among consumers in Australia as of third quarter of 2023

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Release date

April 2024

Region

Australia

Survey time period

Q3 2023

Number of respondents

1,200*

Age group

18 years and older

Special properties

weighted by age, gender, and income according to the demographics of the select country

Method of interview

Online panel

Supplementary notes

*The survey was conducted among 28,400 respondents across 26 countries/regions. Approximately 1,200 respondents per country or region, except for Hong Kong, Finland, New Zealand, Singapore, and the UAE.

Survey question: If you had a choice of companies to buy from, which of the following would you choose? (Select two options)

Respondents were able to give multiple answers.

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Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Travel and tourism industry in AustraliaAviation in AustraliaCustomer satisfaction in Australia
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