More than half of all meal kit customers in the United States are Millennials. This is revealed when analyzing the latest 2024 Statista Consumer Insights data. The second-largest generational group of food subscription box users in the U.S. is Generation Z. In contrast, consumers born before 1980 represent less than 20 percent of the target group of meal kits in the United States.
Distribution of meal kit customers in the United States as of May 2024, by generational cohort
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Statista. (May 24, 2024). Distribution of meal kit customers in the United States as of May 2024, by generational cohort [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista. "Distribution of meal kit customers in the United States as of May 2024, by generational cohort." Chart. May 24, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista. (2024). Distribution of meal kit customers in the United States as of May 2024, by generational cohort. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista. "Distribution of Meal Kit Customers in The United States as of May 2024, by Generational Cohort." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista, Distribution of meal kit customers in the United States as of May 2024, by generational cohort Statista, https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/ (last visited October 31, 2024)
Distribution of meal kit customers in the United States as of May 2024, by generational cohort [Graph], Statista, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/