More than half of all meal kit customers in the United States are Millennials. This is revealed when analyzing the latest 2024 Statista Consumer Insights data. The second-largest generational group of food subscription box users in the U.S. is Generation Z. In contrast, consumers born before 1980 represent less than 20 percent of the target group of meal kits in the United States.
Distribution of meal kit customers in the United States as of May 2024, by generational cohort
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Distribution of meal kit customers in the United States as of May 2024, by generational cohort
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Statista. (May 24, 2024). Distribution of meal kit customers in the United States as of May 2024, by generational cohort [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista. "Distribution of meal kit customers in the United States as of May 2024, by generational cohort." Chart. May 24, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista. (2024). Distribution of meal kit customers in the United States as of May 2024, by generational cohort. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista. "Distribution of Meal Kit Customers in The United States as of May 2024, by Generational Cohort." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Statista, Distribution of meal kit customers in the United States as of May 2024, by generational cohort Statista, https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/ (last visited April 18, 2025)
Distribution of meal kit customers in the United States as of May 2024, by generational cohort [Graph], Statista, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1472539/us-meal-kit-users-by-generation/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
