Generational cohort of meal kit users in the United States in 2024

Published by
Koen van Gelder,
Jun 11, 2024
More than half of all meal kit customers in the United States are Millennials. This is revealed when analyzing the latest 2024 Statista Consumer Insights data. The second-largest generational group of food subscription box users in the U.S. is Generation Z. In contrast, consumers born before 1980 represent less than 20 percent of the target group of meal kits in the United States.

Distribution of meal kit customers in the United States as of May 2024, by generational cohort

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Release date

May 2024

Region

United States

Survey time period

April 4, 2023 to March 24,2024

Number of respondents

749 respondents

Age group

18-64 years old

Special properties

Meal kit users

Method of interview

Online survey

Supplementary notes

The age ranges for the generations are as follows:

  • Generation Z: 1995-2012
  • Millennials: 1980-1994
  • Generation X: 1965-1979
  • Baby Boomers: 1946-1964

Missing percentage points to 100 percent are due to rounding.

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Topics

Meal kits in the U.S.Supermarkets in the U.S.Online grocery shopping in the United StatesOnline grocery shopping behaviorCoronavirus (COVID-19): impact on e-commerce in the U.S.
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