As of September 2023, approximately 39 percent of marketers surveyed in the United States chose the messaging appearing in brand-safe environments as a big challenge of LGBTQ+ inclusive marketing. The same share of respondents selected the potential resistance or blowback from consumers. According to the same study, brand perception was the most important key performance indicator (KPI) to measure the success of LGBTQ+ inclusive marketing in the U.S.
Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023
among members of the Association of National Advertisers (ANA); only responses selecting numbers 4 and 5 on a scale from 1 to 5 where the latter means “more important”
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ANA. (April 2, 2024). Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1472495/challenges-lgbtq-inclusive-marketing-united-states/
ANA. "Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023." Chart. April 2, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1472495/challenges-lgbtq-inclusive-marketing-united-states/
ANA. (2024). Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1472495/challenges-lgbtq-inclusive-marketing-united-states/
ANA. "Biggest Challenges of Lgbtq+ Inclusive Marketing According to Marketers in The United States as of September 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1472495/challenges-lgbtq-inclusive-marketing-united-states/
ANA, Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1472495/challenges-lgbtq-inclusive-marketing-united-states/ (last visited December 05, 2024)
Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023 [Graph], ANA, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1472495/challenges-lgbtq-inclusive-marketing-united-states/
