As of September 2023, around 90 percent of marketers surveyed in the United States chose brand perception as an important key performance indicator (KPI) to measure the success of LGBTQ+ inclusive marketing. Brand awareness ranked second, mentioned by 77 percent of respondents, whereas 69 percent selected employee approval or other internal metric.
Most important key performance indicators (KPIs) to measure the success of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023
among members of the Association of National Advertisers (ANA); only responses selecting numbers 4 and 5 on a scale from 1 to 5 where the latter means “more important”
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ANA. (April 2, 2024). Most important key performance indicators (KPIs) to measure the success of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1472494/leading-kpis-success-lgbtq-inclusive-marketing-united-states/
ANA. "Most important key performance indicators (KPIs) to measure the success of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023." Chart. April 2, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1472494/leading-kpis-success-lgbtq-inclusive-marketing-united-states/
ANA. (2024). Most important key performance indicators (KPIs) to measure the success of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1472494/leading-kpis-success-lgbtq-inclusive-marketing-united-states/
ANA. "Most Important Key Performance Indicators (Kpis) to Measure The Success of Lgbtq+ Inclusive Marketing According to Marketers in The United States as of September 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1472494/leading-kpis-success-lgbtq-inclusive-marketing-united-states/
ANA, Most important key performance indicators (KPIs) to measure the success of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1472494/leading-kpis-success-lgbtq-inclusive-marketing-united-states/ (last visited December 05, 2024)
Most important key performance indicators (KPIs) to measure the success of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023 [Graph], ANA, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1472494/leading-kpis-success-lgbtq-inclusive-marketing-united-states/
