In the second quarter of 2024, advertising spending in the United States (excluding investments in political ads) will grow by an estimated 6.7 percent compared to the same period a year earlier. That would follow a 10.1 percent increase in the first quarter of 2024. Yet the year-over-year (YoY) change was forecast to decline in the following quarters, as the complete 2024 projected growth rate stood at 6.3 percent.
Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024
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The Media Leader. (June 5, 2024). Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1472398/estimated-quarterly-advertising-spending-yoy-change-united-states/
The Media Leader. "Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024." Chart. June 5, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1472398/estimated-quarterly-advertising-spending-yoy-change-united-states/
The Media Leader. (2024). Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1472398/estimated-quarterly-advertising-spending-yoy-change-united-states/
The Media Leader. "Estimated Year-over-year (Yoy) Change in Advertising Spending in The United States in 1st and 2nd Quarter 2024." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/1472398/estimated-quarterly-advertising-spending-yoy-change-united-states/
The Media Leader, Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024 Statista, https://www.statista.com/statistics/1472398/estimated-quarterly-advertising-spending-yoy-change-united-states/ (last visited October 02, 2024)
Estimated year-over-year (YoY) change in advertising spending in the United States in 1st and 2nd quarter 2024 [Graph], The Media Leader, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/1472398/estimated-quarterly-advertising-spending-yoy-change-united-states/