During a late 2023 survey, 47 percent of marketers working at agencies and consumer product manufacturers in the United States said that higher return on investment (ROI) compared to other advertising channels would accelerate their organization's investment in retail media in the future. Additionally, around 38 percent stated that improved insights from retailers or Retail Media Networks (RMNs) would do the same.
Accelerators of retail media investment according to marketers in the United States as of December 2023
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Path to Purchase Institute, & Skai. (February 7, 2024). Accelerators of retail media investment according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1472358/accelerators-retail-media-investment-by-type-usa/
Path to Purchase Institute, und Skai. "Accelerators of retail media investment according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1472358/accelerators-retail-media-investment-by-type-usa/
Path to Purchase Institute, Skai. (2024). Accelerators of retail media investment according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1472358/accelerators-retail-media-investment-by-type-usa/
Path to Purchase Institute, and Skai. "Accelerators of Retail Media Investment According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1472358/accelerators-retail-media-investment-by-type-usa/
Path to Purchase Institute & Skai, Accelerators of retail media investment according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1472358/accelerators-retail-media-investment-by-type-usa/ (last visited December 22, 2024)
Accelerators of retail media investment according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1472358/accelerators-retail-media-investment-by-type-usa/
