Results from a 2023 survey indicated that respondents from Mexico (88 percent) and Brazil (87 percent) are more willing to pay for a wellness and preventive health care app among the six countries analyzed. In both countries, there was a preference to pay under six U.S. dollars. In comparison, 28 percent of the Chilean respondents opted for free access to such an app, the highest for all surveyed countries.
Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range
Characteristic
>$10
$6-$10
<$6
Free
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McKinsey & Company. (February 20, 2024). Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/
McKinsey & Company. "Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range ." Chart. February 20, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/
McKinsey & Company. (2024). Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/
McKinsey & Company. "Share of Respondents Willing to Pay for a Wellness and Preventive App in Selected Countries in Latin America as of 2023, by Price Range ." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/
McKinsey & Company, Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range Statista, https://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/ (last visited July 22, 2024)
Share of respondents willing to pay for a wellness and preventive app in selected countries in Latin America as of 2023, by price range [Graph], McKinsey & Company, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1472300/people-willing-pay-healthcare-app-price-latin-america/