During a late 2023 survey, 68 percent of marketers working at agencies and consumer product manufacturers in the United States stated they planned to increase their budget allocations for on-site retailer advertising, in the following year compared to 2023. Additionally, around 59 percent stated the same for social commerce.
Share of marketers who were planning to increase retail media budgets in 2024 in the United States as of December 2023, by type
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Path to Purchase Institute, & Skai. (February 7, 2024). Share of marketers who were planning to increase retail media budgets in 2024 in the United States as of December 2023, by type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1472220/marketers-planning-increase-retail-media-budgets-by-type-usa/
Path to Purchase Institute, und Skai. "Share of marketers who were planning to increase retail media budgets in 2024 in the United States as of December 2023, by type." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1472220/marketers-planning-increase-retail-media-budgets-by-type-usa/
Path to Purchase Institute, Skai. (2024). Share of marketers who were planning to increase retail media budgets in 2024 in the United States as of December 2023, by type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1472220/marketers-planning-increase-retail-media-budgets-by-type-usa/
Path to Purchase Institute, and Skai. "Share of Marketers Who Were Planning to Increase Retail Media Budgets in 2024 in The United States as of December 2023, by Type." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1472220/marketers-planning-increase-retail-media-budgets-by-type-usa/
Path to Purchase Institute & Skai, Share of marketers who were planning to increase retail media budgets in 2024 in the United States as of December 2023, by type Statista, https://www.statista.com/statistics/1472220/marketers-planning-increase-retail-media-budgets-by-type-usa/ (last visited October 02, 2024)
Share of marketers who were planning to increase retail media budgets in 2024 in the United States as of December 2023, by type [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1472220/marketers-planning-increase-retail-media-budgets-by-type-usa/