During a survey carried out in late 2023, 77 percent of responding marketers working for agency and consumer product manufacturers in the United States stated on-site ads as a component that was part of their retail media strategies. Additionally, around 69 percent mentioned paid search shopping ads, and 65 percent said that Social commerce were components of their retail media strategies.
Components that were part of retail media strategies according to marketers in the United States as of December 2023
Characteristic
Share of respondents
On-site (digital ads on retailer websites)
77%
Paid search shopping ads (Google Shopping, etc.)
69%
Social commerce (Tiktok Shops, Facebook Marketplace, etc.)
65%
Off-site (digital ads but not on retailer websites)
60%
CRM (app, email, loyalty marketing, etc.)
52%
In-store (endcaps, signage, POS aisle, etc.)
51%
Digital in-store (endcaps, signage, POS aisle, etc.)
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Path to Purchase Institute, & Skai. (February 7, 2024). Components that were part of retail media strategies according to marketers in the United States as of December 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1472189/components-part-retail-media-strategies-usa/
Path to Purchase Institute, und Skai. "Components that were part of retail media strategies according to marketers in the United States as of December 2023." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1472189/components-part-retail-media-strategies-usa/
Path to Purchase Institute, Skai. (2024). Components that were part of retail media strategies according to marketers in the United States as of December 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1472189/components-part-retail-media-strategies-usa/
Path to Purchase Institute, and Skai. "Components That Were Part of Retail Media Strategies According to Marketers in The United States as of December 2023." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1472189/components-part-retail-media-strategies-usa/
Path to Purchase Institute & Skai, Components that were part of retail media strategies according to marketers in the United States as of December 2023 Statista, https://www.statista.com/statistics/1472189/components-part-retail-media-strategies-usa/ (last visited October 02, 2024)
Components that were part of retail media strategies according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1472189/components-part-retail-media-strategies-usa/