App discovery and download channel 2023, by age group

Published by Laura Ceci, Dec 10, 2024

According to a survey of global app users in 2023, 49 percent of global Gen X users reported browsing the app stores such as the Apple App Store or the Google Play Store to find new apps to download. In comparison, 40 percent of Gen Z users as well reported using the same channel to find new apps to download. Search engines for web searches, such as Google and Bing, were used by approximately one-third of global Gen Z respondents. Brand advertising was indicated as a channel to find apps among 28 percent of Gen Z users, as well as among the same number of Millennials.

Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group

CharacteristicGen ZMillennialsGen XBoomers
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
Showing entries 1 to 8 (8 entries in total)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2023

Region

Worldwide

Survey time period

as of June 2023

Number of respondents

11,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

Consumers in the United States, Canada, the United Kingdom, France, Germany, South Africa, Singapore, Thailand, Indonesia, Brazil.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile app monetization "

Other statistics that may interest you Mobile app monetization

Overview

8

User acquisition, retention, and conversion

8

App monetization

7

App stores

3

App publishers

7

Spotlight: subscription apps

7

Further Content: You might find this interesting as well

Topics

Mobile app monetizationAppleSmartphonesiPhoneMobile app usage
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.