According to a survey of global app users in 2023, 49 percent of global Gen X users reported browsing the app stores such as the Apple App Store or the Google Play Store to find new apps to download. In comparison, 40 percent of Gen Z users as well reported using the same channel to find new apps to download. Search engines for web searches, such as Google and Bing, were used by approximately one-third of global Gen Z respondents. Brand advertising was indicated as a channel to find apps among 28 percent of Gen Z users, as well as among the same number of Millennials.
Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group
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Airship. (June 22, 2023). Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1471915/new-app-discovery-method-by-age/
Airship. "Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group." Chart. June 22, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1471915/new-app-discovery-method-by-age/
Airship. (2023). Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1471915/new-app-discovery-method-by-age/
Airship. "Channels and Methods of Mobile App Discovery for Users Worldwide as of June 2023, by Age Group." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1471915/new-app-discovery-method-by-age/
Airship, Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group Statista, https://www.statista.com/statistics/1471915/new-app-discovery-method-by-age/ (last visited October 31, 2024)
Channels and methods of mobile app discovery for users worldwide as of June 2023, by age group [Graph], Airship, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1471915/new-app-discovery-method-by-age/
