Global opinions on working in the video game industry 2024

According to an online survey conducted in January 2024, adults across selected markets generally thought that working in the video game industry was neither positive nor negative, with 43 percent of respondents sharing this opinion. Respondents in the United Arab Emirates and Indonesia had the highest rates of approval for this type of employment, with 48 percent and 47 percent, respectively, having a positive opinion. In contrast, only 19 percent of German adults viewed working in the gaming market favorably, while almost a third had a negative opinion.

Share of adults in selected regions who have either a positive or a negative opinion about jobs in the video game industry as of January 2024

Characteristic	Positive	Neither positive nor negative	Negative	Don't know
All	31%	43%	20%	6%
UAE	48%	32%	17%	4%
Indonesia	47%	34%	16%	3%
India	41%	37%	18%	4%
Mexico	39%	39%	18%	5%
Singapore	32%	47%	18%	3%
Poland	32%	44%	13%	12%
Hong Kong	31%	50%	17%	2%
Spain	31%	52%	14%	3%
Italy	30%	43%	21%	7%
Australia	30%	41%	25%	4%
France	26%	46%	22%	6%
Sweden	24%	46%	20%	10%
Great Britain	24%	46%	26%	4%
Canada	24%	49%	21%	6%
United States	23%	47%	22%	8%
Denmark	23%	47%	20%	10%
Germany	19%	43%	30%	9%

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Release date

May 2024

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Region

Worldwide

Survey time period

January 2024

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Overall, do you have a positive or negative view of people who work in the following markets?

The sample size in each market consisted of between 500 and 2,040 respondents.

The data from most markets was nationally representative, the data from Hong Kong and Indonesia was online representative, and the data from Mexico and India was representative of urban populations.

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