Reasons for global consumer to keep using their favorite apps 2023, by age
As of June 2023, convenience was a major driving force behind app usage for global Boomers. According to a survey of global app users, 43 percent of users in the Boomer age group reported using their favorite apps because they were easy to use, while 33 percent reported these apps simplified their lives. Having access to fresh and entertaining content was an important usage factor for 25 percent of Gen Z users, while community, connection, and gamification was behind app usage for 12 percent of users in the same demographic group.