As of June 2023, convenience was a major driving force behind app usage for global Boomers. According to a survey of global app users, 43 percent of users in the Boomer age group reported using their favorite apps because they were easy to use, while 33 percent reported these apps simplified their lives. Having access to fresh and entertaining content was an important usage factor for 25 percent of Gen Z users, while community, connection, and gamification was behind app usage for 12 percent of users in the same demographic group.
Motivations among consumers worldwide to keep using their favorite mobile apps as of June 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Airship. (June 22, 2023). Motivations among consumers worldwide to keep using their favorite mobile apps as of June 2023, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1471853/reasons-use-apps-worldwide-by-age/
Airship. "Motivations among consumers worldwide to keep using their favorite mobile apps as of June 2023, by age group." Chart. June 22, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1471853/reasons-use-apps-worldwide-by-age/
Airship. (2023). Motivations among consumers worldwide to keep using their favorite mobile apps as of June 2023, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1471853/reasons-use-apps-worldwide-by-age/
Airship. "Motivations among Consumers Worldwide to Keep Using Their Favorite Mobile Apps as of June 2023, by Age Group." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1471853/reasons-use-apps-worldwide-by-age/
Airship, Motivations among consumers worldwide to keep using their favorite mobile apps as of June 2023, by age group Statista, https://www.statista.com/statistics/1471853/reasons-use-apps-worldwide-by-age/ (last visited October 31, 2024)
Motivations among consumers worldwide to keep using their favorite mobile apps as of June 2023, by age group [Graph], Airship, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1471853/reasons-use-apps-worldwide-by-age/
