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Leading sources for finding new games among gamers in Great Britain 2023-2024
According to a survey conducted in Great Britain between May 2023 and May 2024, online shops were the most popular source for both mobile and PC or console gamers to find about new games. Overall, 43 percent of mobile gamers and 44 percent of PC/console gamers were using this channel to find games. Consulting friends was the second most popular way of finding new games, while the same share of mobile and PC/console gamers referred to gaming personalities for this purpose.