Leading QSR store penetration in India 2023, by city type

Published by Sandhya Keelery, Aug 30, 2024

In 2023, the top three Quick Service Restaurant (QSR) brands in India were Domino’s, Pizza Hut, and KFC, which had a significant market presence in tier-one cities and a notable footprint in tier-two cities. However, their footprint in tier-three cities remained relatively limited. Store penetration is the proportion of cities where a brand operates at least one store.

Leading Quick Service Restaurant (QSR) store penetration in India 2023, by city type

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Release date

October 2023

Region

India

Survey time period

2023

Supplementary notes

Tier 1a includes 8 cities with over 4 million residents.

Tier 1b includes 22 cities with over 2 million residents.

Tier 1c includes 56 cities with over 1 million residents.

Tier 2 includes 211 cities with over 0.5 million residents.

Tier 3 includes 1,011 cities with over 0.2 million residents.

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