Leading advertising platforms that influence Gen Z Indonesia 2023

Published by Mona Siahaan, Jun 5, 2024

A 2023 survey conducted in Indonesia found that around 62 percent of Generation Z respondents claimed that social media ads influenced their purchase behavior the most compared to other platforms. Meanwhile, about 18 percent of respondents acknowledged being influenced by YouTube advertisements.

Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

February 2024

Region

Indonesia

Survey time period

May 29 to July 9, 2023

Number of respondents

602 respondents

Age group

11 to 26 years

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Generation Z in Indonesia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Generation Z in Indonesia

Overview

6

Attitudes and values

5

Career and job perception

5

Finances

3

Online behavior

6

Online shopping

4

Further Content: You might find this interesting as well

Topics

Generation Z in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.