A 2023 survey conducted in Indonesia found that around 62 percent of Generation Z respondents claimed that social media ads influenced their purchase behavior the most compared to other platforms. Meanwhile, about 18 percent of respondents acknowledged being influenced by YouTube advertisements.
Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023
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Katadata. (February 5, 2024). Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. "Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023." Chart. February 5, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. (2024). Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. "Leading Advertising Platforms That Influence Purchase Decisions among Generation Z in Indonesia as of July 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata, Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 Statista, https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/ (last visited December 22, 2024)
Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 [Graph], Katadata, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
