A study from 2023 showed that Swedish consumers still prefer traditional retail stores over online channels for their shopping needs. Around a quarter of the survey respondents reported that they made their most recent purchase in a physical store in the city center. In comparison, around 16 percent of consumers made their last purchase online via a computer.
Purchase channels used by shoppers in Sweden in 2023
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PostNord. (March 5, 2024). Purchase channels used by shoppers in Sweden in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1471801/sweden-shopping-destinations/
PostNord. "Purchase channels used by shoppers in Sweden in 2023." Chart. March 5, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1471801/sweden-shopping-destinations/
PostNord. (2024). Purchase channels used by shoppers in Sweden in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1471801/sweden-shopping-destinations/
PostNord. "Purchase Channels Used by Shoppers in Sweden in 2023." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1471801/sweden-shopping-destinations/
PostNord, Purchase channels used by shoppers in Sweden in 2023 Statista, https://www.statista.com/statistics/1471801/sweden-shopping-destinations/ (last visited December 21, 2024)
Purchase channels used by shoppers in Sweden in 2023 [Graph], PostNord, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1471801/sweden-shopping-destinations/
