During a 2023 survey carried out among U.S. advertisers who had activated off-site advertising campaigns with a retailer, high cost of retailer data was revealed to be the main challenge of off-site retail media advertising, named by 43 percent of respondents. The inability to close the attribution loop ranked second, mentioned by 42 percent.
Challenges of off-site retail media media advertising in the United States as of December 2023
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Beet Media. (May 31, 2024). Challenges of off-site retail media media advertising in the United States as of December 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1471770/challenges-off-site-retail-media-media-advertising/
Beet Media. "Challenges of off-site retail media media advertising in the United States as of December 2023." Chart. May 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1471770/challenges-off-site-retail-media-media-advertising/
Beet Media. (2024). Challenges of off-site retail media media advertising in the United States as of December 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1471770/challenges-off-site-retail-media-media-advertising/
Beet Media. "Challenges of Off-site Retail Media Media Advertising in The United States as of December 2023." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1471770/challenges-off-site-retail-media-media-advertising/
Beet Media, Challenges of off-site retail media media advertising in the United States as of December 2023 Statista, https://www.statista.com/statistics/1471770/challenges-off-site-retail-media-media-advertising/ (last visited July 22, 2024)
Challenges of off-site retail media media advertising in the United States as of December 2023 [Graph], Beet Media, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1471770/challenges-off-site-retail-media-media-advertising/