According to a January 2024 survey of users in the United States, one-third of respondents reported they enjoyed their podcasts as audio content. In comparison, 25 percent of respondents reported they preferred video podcasts. Approximately 30 percent of respondents among U.S. consumers reported their choice depended on the content they were consuming.
Preferred media among internet users in the United States to engage with podcasts as of January 2024
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YouGov. (January 31, 2024). Preferred media among internet users in the United States to engage with podcasts as of January 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov. "Preferred media among internet users in the United States to engage with podcasts as of January 2024." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov. (2024). Preferred media among internet users in the United States to engage with podcasts as of January 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov. "Preferred Media among Internet Users in The United States to Engage with Podcasts as of January 2024." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
YouGov, Preferred media among internet users in the United States to engage with podcasts as of January 2024 Statista, https://www.statista.com/statistics/1471717/podcast-preferred-format-us/ (last visited December 21, 2024)
Preferred media among internet users in the United States to engage with podcasts as of January 2024 [Graph], YouGov, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1471717/podcast-preferred-format-us/
