In 2023, Asia was the leading market for mobile apps, with users in the country generating approximately 90 billion U.S. dollars in app spending. North America ranked second, with users spending almost 50 billion U.S. dollars on apps during the last examined year. In 2023, global consumer spending on mobile apps amounted to 171 billion U.S. dollars, up from 167 billion U.S. dollars in 2022.
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Everything on "Apple App Store" in one document: edited and divided into chapters, including detailed references.
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Overview
Google Play Store metrics
Performance
App developers and Google Play ecosystem
Software development kits (SDKs)
Android ecosystem transparency
Google Play advertising environment
Spotlight: App Store Optimization (ASO)
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