Considerations in online shopping among Gen Z Indonesia 2023

Published by Mona Siahaan, Jun 5, 2024

A 2023 survey among Generation Z in Indonesia found that competitive prices influenced around 50 percent of respondents when making online shopping decisions. Another leading factor to take into consideration was product quality and reviews from other buyers, as stated by about 23 percent of respondents.

Leading factors that influence online shopping decisions among Generation Z in Indonesia as of July 2023

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Sources

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Release date

October 2023

Region

Indonesia

Survey time period

May 29 to July 9, 2023

Number of respondents

602 respondents

Age group

11 to 26 years

Method of interview

Online survey

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Statistics on " Generation Z in Indonesia "

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Other statistics that may interest you Generation Z in Indonesia

Overview

6

Attitudes and values

5

Career and job perception

5

Finances

3

Online behavior

6

Online shopping

4

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Topics

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