Monthly spending on online shopping among Gen Z Indonesia 2023

Published by Mona Siahaan, Jun 5, 2024

A 2023 survey among Generation Z in Indonesia found that around 66 percent of respondents spent less than 500,000 Indonesian rupiah on monthly online purchases. In comparison, about two percent of respondents claimed to spend more than two million Indonesian rupiah on online shopping monthly.

Monthly expenditure on online shopping among Generation Z in Indonesia as of July 2023

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Release date

October 2023

Region

Indonesia

Survey time period

May 29 to July 9, 2023

Number of respondents

602 respondents

Age group

11 to 26 years

Method of interview

Online survey

Supplementary notes

1,000 Indonesian rupiah is equal to approximately 0.062 U.S. dollars and 0.057 euros as of June 2024. 

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Overview

6

Attitudes and values

5

Career and job perception

5

Finances

3

Online behavior

6

Online shopping

4

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Topics

Generation Z in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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