Leading product categories for online shopping among Gen Z Indonesia 2023, by gender

Published by Mona Siahaan, Jun 5, 2024

A 2023 survey conducted among Generation Z in Indonesia found that clothing was the most popular product category to purchase online, as stated by around 46 percent of female and 35 percent of male respondents. The same survey found that Shopee was the most preferred e-commerce platform among Generation Z in Indonesia.

Leading product categories for online shopping among Generation Z in Indonesia as of July 2023, by gender

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Sources

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Release date

October 2023

Region

Indonesia

Survey time period

May 29 to July 9, 2023

Number of respondents

602 respondents

Age group

11 to 26 years

Method of interview

Online survey

Supplementary notes

Values may not add up to 100 percent because the source only showcased the top eight choices.

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Statistics on " Generation Z in Indonesia "

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Overview

6

Attitudes and values

5

Career and job perception

5

Finances

3

Online behavior

6

Online shopping

4

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Topics

Generation Z in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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