A 2023 survey conducted among Generation Z in Indonesia found that around 77 percent of female respondents preferred to shop online on Shopee. Meanwhile, a higher proportion of male respondents preferred Tokopedia compared to female respondents, with shares of 20 percent and five percent, respectively.
Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender
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IDN Times. (October 26, 2023). Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times. "Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender." Chart. October 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times. (2023). Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times. "Most Preferred E-commerce Platforms among Generation Z in Indonesia as of July 2023, by Gender." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
IDN Times, Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender Statista, https://www.statista.com/statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/ (last visited December 21, 2024)
Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender [Graph], IDN Times, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/1471516/indonesia-popular-e-commerce-among-gen-z-by-gender/
